Potbelly Franchise Process

Franchising with a well-loved brand like Potbelly gives you access to invaluable tools and resources that independent operators don’t have. Here are the steps it takes to be awarded a Potbelly franchise.

Franchise Awarding Process

1. Submit Inquiry Form, Schedule Introductory Call

2. Franchise Disclosure Document Review

3. Discovery Process – follow-up calls, due diligence

4. Review & Define Your Territory

5. Warm Welcome and Business Plan Review

6. Potbelly Sandwich Shop Development & Franchise Agreements

7. Buildout Begins

Frequently Asked Questions

We can’t wait to meet you! Fill out our online inquiry form today and get ready to fire up the stove.

The franchise approval process typically takes about 4–6 weeks. This timeline allows for due diligence, conversations, and finalizing legal agreements. During this time, you’ll get a clear view of Potbelly’s operating model, support systems, and expectations—so both sides are aligned for long-term growth.

The buildout process usually takes between 4 and 6 months, depending on location specifics, permitting, and space size. Potbelly’s flexible floor plans—often 1,800 square feet or smaller—help streamline development and make it easier to enter high-traffic locations like airports, malls, and retail centers.

Before submitting your inquiry, it’s helpful to understand your investment range and target markets. You should also be ready to discuss your background, especially any experience in operations or multi-unit management. While restaurant experience isn’t required, having an operating partner is recommended if you’re new to the industry.

No. Submitting the inquiry form simply starts the conversation. It gives you the opportunity to learn more about Potbelly and decide if the franchise is the right fit.

After you submit your inquiry, a member of our franchise team will connect with you to learn more about your goals and walk you through the next steps. You’ll have the opportunity to ask questions, explore the model, and move forward in the approval process at your own pace.

Get Started with potbelly!

Experience our franchise process for yourself! Submit our convenient online form to get a conversation started. A member of our franchise team will be in touch shortly with more information.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.
Primary Market of Interest:
Interested in multiple markets? Start with your primary location and our team will help you explore additional areas.
Consent
Consent
Name*