Join the Potbelly Family:

Franchise Opportunities In Minneapolis

Minneapolis is a thriving city filled with young professionals, college students, and visitors who seek fast, fresh, and delicious meal options. From the North Loop to Downtown, locals crave meals that are flavorful, convenient, and crafted with care – exactly what Potbelly offers. Our franchise opportunities in Minneapolis give you the chance to tap into this growing demand for high-quality, quick dining options.

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Who This Opportunity
Is For

We’re building with operators who are ready to grow beyond a single location.
The best fit for this opportunity:

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Multi-unit franchisees or experienced business operators

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Access to $500K+ in liquid capital

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A plan to develop 3 or more locations

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A long-term view on building within a defined Minneapolis territory

If you’re looking for a one-off investment, this likely isn’t the right fit.

Why Potbelly

Pittsburgh is a city that blends rich history with modern innovation. It’s known for its strong sense of community and support for local businesses, making it an exciting market for Potbelly’s expansion. Here’s why it’s the perfect place to start your franchise:

Diverse Customer Base

Minneapolis is home to a wide range of customers, from business district professionals to students and families who crave delicious, quick meals.

Prime Location Opportunities

Potbelly’s flexible store formats work well in high-traffic areas like Downtown and Uptown.

Vibrant Food Culture

Minneapolis residents appreciate fresh, high-quality ingredients, making Potbelly a natural fit.

Year-Round Demand

From summer patio dining to winter comfort food cravings, Potbelly stays busy all year.

Community Focus

Minneapolis has a deep sense of local pride and embraces businesses that support and engage with the community. Potbelly’s neighborhood-focused approach makes it an ideal brand for the city.

Why Minneapolis Is a Strong Growth Market

By choosing Potbelly’s franchise opportunities in Minneapolis, you’re joining a brand with a well-established reputation for quality food and exceptional service. Here’s why investing in a Potbelly franchise is a smart choice:

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Proven Brand Recognition: With our national footprint and loyal customer base, you’ll benefit from an instantly recognizable brand that draws people in and keeps them coming back.

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Strong Community Focus: Potbelly has a rich history of integrating into local communities, and Minneapolis is no exception. As a franchisee, you’ll be supported in making meaningful connections with residents, fostering loyalty, and growing your business.

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Support Every Step of the Way: From real estate assistance to ongoing training and marketing, Potbelly provides a full support system, ensuring that your franchise thrives from day one.

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Operational Efficiency: Potbelly’s streamlined operations, efficient systems, and focus on quality ingredients mean you’ll run a profitable and sustainable business. Our menu is designed for simplicity and consistency, reducing the complexity of day-to-day operations.

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Multi-Unit Growth: Minneapolis is a growing market with great potential for multi-unit expansion. We’re actively seeking investors who are eager to open multiple locations and maximize the opportunity in this dynamic city.

Investment Overview

$628,938 – $999,371

Initial Investment

$1.5M NET WORTH
$500,000 LIQUID CAPITAL

Financial Requirements

6% ROYALTY AND
MARKETING CONTRIBUTION:
3%* Brand Fund
1% Local Spend

Ongoing Fees

Financial performance information is available in the Franchise Disclosure Document (FDD).

Play Icon What Our
Franchisees Say

Hear directly from our franchisees about how Potbelly’s proven sandwich franchise model and dedicated team have helped them scale, grow, and achieve their goals.

How the Process Works

1

Submit inquiry

Share your background and development goals.

2

Introductory call

Connect with our franchise development team to discuss the opportunity and determine if we're a good fit for one another.

3

Franchise disclosure document review & discovery process

Review the Franchise Disclosure Document (FDD), learn more about the business model, and evaluate the opportunity in detail.

4

Territory planning

Align on your Charlotte development strategy and identify potential growth opportunities.

5

Warm welcome & business plan

Meet the broader Potbelly team, gain a deeper understanding of the brand, and develop a plan for long-term growth.

6

Agreements & approvals

Finalize development agreements, complete approvals, and prepare for the next phase of the process.

7

Franchise awarded

Welcome to the Potbelly system. With your territory secured, you'll begin working with our team on site selection, training, and opening plans. We guide you through each step so you can make an informed decision and build with confidence.

Available Territories in Minneapolis

Select areas across Minneapolis and surrounding communities are open for development. We prioritize partners who are ready to commit to multi-unit growth and build with intention.

Start Building in Minneapolis

If you’re evaluating food franchises in Minneapolis, Potbelly offers a model built for scale, supported by an established brand and experienced development team. When you’re ready to learn more, you’ll connect directly with [NAME], our Franchise Sales Director, who will guide you through the opportunity, answer your questions, and help determine whether Potbelly is the right fit for your growth goals.

Qualified candidates will be contacted to discuss next steps and territory availability.

FAQ

Find Answers to Your Questions:

At $1.3 million AUV*, Potbelly has the highest AUV of any sandwich franchise. Why? Because Potbelly offers a diverse menu across multiple dayparts, from crave-able toasted sandwiches and crisp salads to shakes and fresh-baked cookies. We also offer our franchisees a range of different formats for their stores, including our Potbelly Digital Kitchen. Read more about the Potbelly difference.

*based on 2023 Average Unit Volume for company owned restaurants

Most first locations open within 6 to 12 months, depending on site selection and construction.

Our current focus is on multi-unit franchise growth in our available markets. However, based on your specific location, there could be opportunities available for single franchise ownership. We’d love to talk to you to discuss further.

Build Something That Lasts

Potbelly isn’t a short-term play, it’s a brand built for long-term growth. With nearly 50 years of crave, culture, and consistency, we partner with operators who are ready to scale, lead, and leave their mark. Ready to go big? Let’s get started.

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Primary Market of Interest:
Interested in multiple markets? Start with your primary location and our team will help you explore additional areas.
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