Available Franchise Markets

Join our family!

Join our franchise family! Potbelly is growing nationwide, and we’re looking for candidates to bring our great food and good vibes to their communities.

Read on to learn more about our available franchise territories.

Potbelly Franchise Territories in Your Area

Potbelly currently has franchise markets available throughout the United States. Click or hover over your state on the map to see what’s available near you.

  • Available Markets

  • Hot Priority Markets

  • Future Markets

Target Franchise Markets

We’ve also identified a number of metro areas, primarily in the South and Midwest, that we believe are more than ready for our high-quality food – and even higher vibes. If you’re interested in franchising with Potbelly in any of the following areas, we’d love to hear from you.

Arizona

Phoenix

Colorado

Denver

Florida

Jacksonville
Miami
Orlando

Georgia

Atlanta

Indiana

Indianapolis

Massachusetts

Boston

Michigan

Grand Rapids

Minnesota

Minneapolis-St. Paul

Missouri

Kansas City

Nebraska

Omaha

North Carolina

Charlotte
Winston-Salem

Pennsylvania

Allentown
Harrisburg
Philadelphia
Pittsburgh

Ohio

Cincinnati
Cleveland

Oklahoma

Oklahoma City

Oregon

Portland

Tennessee

Nashville

Texas

Austin
San Antonio

South Carolina

Greenville-Spartanburg

Washington

Seattle

Available Franchise Markets

At Potbelly, we’re always looking to grow, but we do it strategically. Here’s what you need to know about our available franchise markets and how you can be part of the next chapter in Potbelly’s story.

Frequently Asked Questions

Potbelly territories are available nationwide! Visit our Available Territories page for more information.

  • Available Markets: Locations ready for new franchise partners to open today.
  • Hot Priority Markets: High-demand areas where we’re moving fast. These are markets primed for immediate growth.
  • Future Markets: Areas we’re actively evaluating for expansion. You can get in early before they hit the mainstream.

We’re always looking for bold developers with an eye for opportunity. If you see a market that’s not on our map, let’s talk. We’ll evaluate if it’s the right fit to bring crave, culture, and community to a new neighborhood.

Our map moves as fast as our growth. Markets shift quickly, and we keep it current so you’re always seeing the hottest opportunities.

Even in cities with existing shops, there may still be room for expansion. Potbelly is all about building neighborhoods—and there’s always a chance to grow your footprint.

We evaluate markets based on population density, customer demand, and competitive landscape. Only the markets that meet our high standards make the cut.

Exclusivity depends on your agreement and market. We’ll go over all the details when you’re ready to take the next step.

Yes—requirements can vary by location. We’ll walk you through what’s needed for each market so you can plan your growth confidently.

While core terms are consistent, local zoning and real estate rules may differ. We guide you every step of the way to make sure your launch is smooth.

Ready to stake your claim in a Potbelly market? High-demand territories are waiting. 

Contact us today to explore available markets and start building a legacy with a brand that’s turning up the heat nationwide.

Bring Potbelly Home

It’s time to introduce your community to our first-class dive. Reach out today to learn more about your franchise opportunity with Potbelly.

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