Why Potbelly is A Top Fast Casual Franchise

With one of the highest AUV among sandwich chains, it’s clear that Potbelly’s approach to business makes us one of the smartest fast casual franchise investments. We combine great food, awesome people, and good vibes to create an experience that keeps customers coming back.

So, why Potbelly? We’re glad you asked.

The Potbelly Difference

Multi-Unit ownership opportunities in the hottest markets

There are a slew of prime markets across the U.S. that are ripe for Potbelly Sandwich Shops. From the Florida coast to the Texas Panhandle, from the steel cities in Pennsylvania to the Space Needle in Washington, we’re looking for enterprising franchisees to bring our sandwich shop to new customers.

Strong Franchise Support

We stand behind the simplicity and efficiency of Potbelly’s operations. Whether it is our longstanding national and regional vendor partnerships that keep costs low, our integrated operating systems making sure your business is streamlined, or our dedicated corporate team helping franchisees at every turn, Potbelly is with you every step of the way on your franchise journey.

Dedication at every level of business

Since 1977, we’ve been on the same mission – to make people happy through good vibes and delicious, craveable food. And though we’ve grown from humble beginnings in the Lincoln Park neighborhood of Chicago, that mission remains vital to each and every member of the Potbelly Sandwich Shop team. This commitment has helped Potbelly fosters strong employee loyalty and retention – from the corporate offices to individual sandwich shops.

Training and Support

Potbelly provides franchisees with training and support throughout development and ongoing operations. From onboarding and operating systems to technology and supply chain resources, the support structure is designed to help franchisees maintain consistency as they build their businesses.

Learn more about the Potbelly franchise development process to see what prospective franchisees can expect from inquiry through development.

Flexible Real Estate Opportunities

Potbelly offers franchisees flexibility across a range of real estate formats, including drive-thru, endcap, inline, freestanding, and multiple footprints for nontraditional locations. Our team works with franchisees to help determine which formats best align with their development goals. 

Flexible development options allow franchise owners to evaluate different site strategies based on market conditions, customer demand, and long-term growth objectives. Potbelly thrives on flexibility powered by crave — giving operators more ways to bring Potbelly’s food to the markets that want it.

Why Experienced Franchise Operators Choose Potbelly

Potbelly gives experienced franchise operators an opportunity to combine a recognizable sandwich brand with a development model built for growth. The brand’s established presence gives franchise owners a foundation for bringing craveable food to new customers, while its operational systems and franchise support provide the resources necessary to run and develop successful new Potbelly locations.

For multi-unit operators, the flexibility Potbelly provides is another major draw. Potbelly offers multiple real estate formats and supports development across a range of markets, giving franchise owners options when evaluating potential locations. Combined with the brand’s extensive training, operational support, technology, and site-selection resources, these features can help experienced operators apply their existing restaurant expertise to a new brand and substantially expand their portfolios.

A Sandwich Franchise that Fits with the Community

We love the communities we join and want our customers in those communities to feel welcome. From the refreshed color palatte on the walls to combinations of textures – wood and tile – and a nod to our roots, we want our customers to feel at home in our locations. It’s not only about serving great food, but also being a welcoming place with great people.

Explore the Potbelly Franchise Opportunity

Ready to bring more crave to your portfolio? Explore the Potbelly restaurant franchise opportunity and discover where the brand is growing next.

Frequently Asked Questions

At $1.3 million AUV*, Potbelly has the highest AUV of any sandwich franchise. Why? Because Potbelly offers a diverse menu across multiple dayparts, from crave-able toasted sandwiches and crisp salads to shakes and fresh-baked cookies. We also offer our franchisees a range of different formats for their stores, including our Potbelly Digital Kitchen. Read more about the Potbelly difference.

*based on 2023 Average Unit Volume for company-owned restaurants

Potbelly’s profitability isn’t built on sandwiches alone. It’s powered by crave, consistency, and a menu that performs across dayparts. From lunch and dinner to shakes and snacks, our broad appeal helps drive repeat visits and steady traffic throughout the day. Paired with a streamlined operating model and a brand that has built momentum for decades, this is a business designed to scale and keep growing.

Potbelly isn’t chasing trends. We’re focused on long-term growth. With flexible formats like our Digital Kitchen and a model built for smart expansion, franchisees can grow with intention. Backed by nearly 50 years of brand equity and a team that knows how to scale, Potbelly gives operators the foundation to build something that lasts.

At Potbelly, culture isn’t a tagline—it’s how we operate. Our focus on connection, hospitality, and community shows up in every shop, creating experiences that keep customers coming back. That consistency drives loyalty, strengthens teams, and fuels long-term performance. When culture runs strong, the business follows.

Ready to build hot shops and a lasting legacy? Potbelly offers franchise opportunities with proven demand, strong support, and the systems to scale multiple units successfully. 

Connect with our team today and start your journey to build, grow, and leave a legacy with a legacy brand.

Get Started Today

Ready to bring our fast casual franchise home to your community? Fill out our Get Started form today. A member of our franchising team will reach out shortly with more information.

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