Bring the Heat to Your Neighborhood

Grow with a legacy sandwich franchise opportunity that’s just heating up!

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GREAT FOOD, GOOD VIBES

At Potbelly, we’re not just a neighborhood sandwich franchise – we’re an established brand offering a unique opportunity for business owners. Since 1977, with a mission to bring great food and good vibes to our customers, our single sandwich shop in Chicago has grown to 460 locations nationwide.

As a Potbelly franchise developer, you’ll be part of a brand known for:

  • Signature oven-toasted sandwiches
  • Hand-dipped milkshakes
  • A welcoming atmosphere that keeps customers coming back

With a loyal customer base and proven business model, Potbelly provides the training, support, and resources to help you build a thriving business.

WHY CHOOSE POTBELLY

We stand out in the fast-casual crowd with craveable food, warm vibes, and a franchise model built for growth. It’s more than just great sandwiches — it’s a brand people love to come back to.

NATIONALLY RECOGNIZED, LOCALLY LOVED

Potbelly is a nearly 50 years old brand with a national footprint and deep neighborhood roots. We’re not just known — we’re loved.

MENU THAT MELTS THE COMPETITION

Hot sandwiches. Toasted bread. Real flavor. Signature shakes and rotating LTOs keep it fresh. We don’t do build-your-own bland — we serve crave on every layer.

Inline, drive-thru, or non-traditional — Potbelly fits where the people are. Our development team works with you on real estate strategy, layout, and scaling in your region.

If you know how to build teams, drive hospitality, and lead with heart — we’re your brand. At Potbelly, loyalty doesn’t just come from customers. It starts with your crew.

The Power Behind Potbelly’s Growth: Our Franchise Owners

This is what growth looks like, Potbelly-style. Hear directly from franchise owners building, scaling, and turning up the heat in their markets.

Grow Big with Potbelly: Exclusive 50/50 Incentives for Multi-Unit Developers

Potbelly offers exclusive incentives for multi-unit developers who want to grow their business with us. Our 50/50 development incentive program provides a fantastic opportunity for operators interested in building a portfolio of Potbelly shops.

This incentive is designed to help business owners expand quickly and efficiently, maximizing their investment and capitalizing on growth opportunities. Now is the perfect time to explore multi-unit franchise options with Potbelly and increase your presence in the market.

FIVE PILLARS TO

DRIVE GROWTH

Potbelly’s success is built on five core pillars, which ensure franchisee growth and brand development and are the foundation of our strategy.

Craveable Quality Food at Good Value: Offering delicious, high-quality food at an affordable price to ensure customer satisfaction and loyalty.

Awesome People Creating Good Vibes: A positive, energetic team that fosters a welcoming atmosphere, enhancing customer experiences.

Customer Experiences That Drive Growth: We focus on delivering exceptional service and experiences that encourage loyalty and positive word-of-mouth.

Digitally Driven Awareness and Connection: We leverage digital tools to connect with customers, build brand awareness, and drive traffic both online and in-store.

Franchise-Focused Development: We empower our franchisees with the support, training, and resources they need to grow and succeed.

Franchise owners – like you – play a crucial role in our growth, and that’s reflected in the support we offer. Over the years, we’ve helped many Potbelly franchisees expand their portfolios, and we understand what it takes for you to do the same. From day one, we’ll provide the tools, resources, and guidance necessary to help you build a successful Potbelly business.

Ready to Turn Up the Heat? Franchise with Potbelly.

Let’s turn crave into growth and heat into opportunity. Potbelly’s momentum is strong  and your next market is waiting.

Let’s Build Something Hot.