Great Food,
Good Vibes
Since 1977, Potbelly’s been making people happy through good vibes and craveable, delicious food. From one sandwich shop in Chicago to over 430 sandwich franchises nationwide, our diverse menu and oven-toasted sandwiches distinguish us from the rest of the pack in the fast-casual space.
GET TO KNOW POTBELLY
Potbelly is a brand with fans! We’re one of the top 10 fast-casual sandwich shops in America, and it’s due in no small part to our awesome food. We use simple, high-quality ingredients in each of our menu items, from our toasty sandwiches to hand-scooped milkshakes. You can taste the difference that quality makes – our guests sure do.
We’re proud of our great food, but it’s the warm, welcoming vibes you’ll find at each Potbelly shop that keep customers coming back. Potbelly is a fun place to be! Our namesake, the potbelly stove, once served as a gathering place for meals and conversation. Though they might be a relic of bygone days, we’ve kept the spirit alive at our shops. Whether customers are stopping in for a grab-and-go lunch or have time to sit and enjoy a meal with their friends, their time at our first-class dive is a highlight of their day.
Ryan Hamra – Support
Dora Braun – The culture of Potbelly
Hot Sandwiches, hot Franchise
Outpacing industry
growth since 2021**:
*based on 2023 Average Unit Volume for company owned restaurants
**indexed growth Q1 2021 vs. Q1 2024, Earnest Analytics
The numbers don’t lie: Potbelly’s unique combination of product, people, and place is great for business.
Five Pillars to Drive Growth
Craveable quality food at a great value
Awesome people creating good vibes
Customer experiences that drive growth
Digitally driven awareness and connection
Franchise-focused development
Franchise owners – like you! – are an essential part of our growth strategy, and it shows in the support you receive from us. We’ve helped a lot of Potbelly franchisees grow their portfolios of shops over the years, and we know what you need to do the same. Throughout the life of your franchise, we’ll provide you with all the tools and resources you need to build your business with Potbelly.
Own Your Own Potbelly
It’s time to fire up the stove! Potbelly is a can’t-miss sandwich franchise opportunity, and with markets available across the U.S., it’s a smart investment now. Fill out our Get Started form today – a member of our team will reach out to schedule a call.
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